Researcher on newsstand preservation

新文档 2017-10-19 13.53.44_1

Above is the last page of our research paper on Vanishing Newsstands with hand-written comments by the research committee.  It says: “Novel ideas, concrete research conclusions! This program has the potential for further development and applications. We recommend submitting this research program to the municipal level appraisal.”

Below is the bilingual abstract of this research:

摘要:

东方书报亭一度标志了上海独特的文化。但随着互联网的普及,传统的纸媒微缩,书报亭的生存受到冲击。迫于生存,不少书报亭甚至开始贩卖杂物,接收快递等,使其原始的文化价值受到破坏。在艰难转型和被时代淘汰的两难选择中,上海市静安区首先试点了书报亭2.0,尝试将书报亭和互联网结合。然而将近一年以后,这一改革所带来的影响甚微,书报亭的价值依然没有得到真正体现。本次研究便从这次看似“石沉大海”的改革入手,分析改革中出现的问题,同时深入挖掘2.0版本中可能被忽视但很有价值的创新之处。我们在此基础上,提出更多关于书报亭未来发展的新方向。在结论中,我们将提出,书报亭的当即要务是找到一个可以在信息时代展现出的不可或缺的新定位,从而使报亭产业真正产生自主活力。书报亭的新定位可以是“面向市民的文化传播平台和海派特色文化名片”,从而体现上海文化软实力。传统的红亭子外表应当保留,可以具备一些旅游纪念品,文化展演门票售卖等文化功能。希望我们的调查为书报亭未来的发展提供可能性,让一代人的共同记忆得以保存,焕发新的生机。

 

Abstract:

The newsstand has been a business which marked the particular culture of Shanghai. However, as the Internet develops, the traditional usage of written media has been crushed, and it is increasingly difficult for newsstands to survive. Some owners of newsstands have been forced to run them as grocery stores, selling daily necessities, deteriorating newsstands’ original cultural value. In an attempt to avoid their “extinction,” Jing’an District tried to reform the newsstand, adding modern technological outfits such as huge LED screens. Nevertheless, this reformation has brought little impact, and the cultural value of newsstands is hardly reflected. Our research starts from this seemingly ineffective reformation and analyzes the possible problems and potential solutions thereof. In the conclusion, we will propose a new direction in which newsstands could develop to gain an irreplaceable role in the information age. It could be defined as “a city culture center” or “a platform that publicizes the Shanghai style.” Namely, the traditional “red pavilion” outfit should be sustained, and it should be designed to sell souvenirs and city exhibition tickets, etc. We hope our research can help newsstands flourish and revive, and preserve the collective memory of a Shanghainese generation.

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